A Bumpy Ride for CRM 500k pdf
Customer relationship marketing or CRM is often described as a journey and not a destination... Click here to continue reading
Affinity Marketing 500k pdf
“So where is my million quid?” This was my welcome from the UK MD of a large Japanese motor manufacturer... Click here to continue reading
Sports Sponsorship 500k pdf
It is many years since professional football clubs of any status could fund their operating expenses through gate receipts alone...
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Why Does the Brand Matter 500k pdf
The eminent and well respected CEO of a leading FTSE 100 company once refused to sanction a budgeted
expenditure of £40,000 on a brand refresh project... Click here to continue reading |
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Loyal Customer are Profitable Ones 500k pdf
It doesn’t seem fair does it? Retailers and professional service providers work their corporate fingers to the bone...
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Never mind the Debt - Feel the Revenue 500k pdf
Debt is the single most problematic issue facing football today. Or so you would think if you read the newspapers...
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Touring Without Tears 600k pdf
It is important for every leading Premiership football club to operate an effective strategy for pre-season tours... Click here to continue reading |
